PROTON, DRB-HICOM AND SUZUKI INKED STRATEGIC PARTNERSHIP COLLABORATION

June 18, 2015 at 11:41 AM

PROTON Holding Berhad (PROTON), DRB-HICOM Berhad, and Suzuki Motor Corporation, Japan today signed a Memorandum of Understanding and License Agreement to form a long term strategic collaboration and partnership between the three companies. 

With this collaboration, it would allow PROTON to have access to the models, platforms, powertrain and automotive technology of Suzuki. Suzuki will then provide the specific technical assistance for the products and scope selected.

"We are truly excited with this collaboration as the relationship between the DRB-HICOM Group, our parent company, and Suzuki has long been built, one that dates back to 1983. The technology advancement, in terms of powertrain engineering for the smaller engine segment vehicles would help complete the offerings of the different segment of vehicles for PROTON with the adoption of features and specification. This can help us meet regulatory and market requirments while we greatly reduce our research & development (R&D) and production costs," said Dato' Abdul Harith Abdullah, Chief Executive Officer of PROTON.

Suzuki is strong for its technology and expertise in producing smaller engines segments, especially in the A and B segments categories that would complement PROTON Long Range Product Plan. This collaboration gives PROTON the opportunity to tap into each other's strengths which can result in the maximizing of volume potentials, reduction of development lead time and expediting the time-to-market for both companies. 

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